Psychology of color is able to increase the sales in electronic commerce
According to a study realised by WebpageFX, 84.7% of the consumers online confirm that the color is the factor more determining than has taken to them to choose a product.
The fact that the color influences human psychology directly is something that takes being investigated and being studied by infinity of scientists for decades. And the conclusions that have removed from their investigations are very clear and summary in a single word: yes.
Of what psychology of color consists?
Psychology of color is the area destined to study and to analyze the effects produced by the color in the conduct and the human perception. Evidently, if this definition to marketing and the publicity moves, everything would be transformed in analyzing how the corporative color applied packaging, the commercial products, logos and images influences in the potential client.
This discipline has been able to establish what represents a good number of colors. In this sense, the black is associated the nobility, the elegance and the dignity, as well as the target to the purity, the truth and the honesty. On the other hand, the yellow transmits optimism, energy and creativity, whereas the red one evokes to the passion, the intensity and the love.
The influence of the color in the electronic commerce
All the referring one to psychology of color is very known by the companies that operate online. In fact, knowing the influence that has on the purchase decisions psychology of color, 95% of them use one or two in its logo, as well as 5% more than two (data provided by Quantum). Analyzing concientiously these data, it is possible to draw the conclusion that the companies wish to identify themselves, preferably, with a certain color.
With respect to what colors are more using by the brands, the blue one with a 33% is the authentic king, although the red one, with a 29%, follows to him close by. Surely, when hearing to speak of these colors, everybody identifies them with Coca-Cola and Pepsi, two of the companies more known the world. Also, the black and grays similar to which appears in the logo of the Tom Ford glasses, for example, are used 28% of the times.
On the other hand, the numbers also reveal the importance of the color at the time of which a sale takes shape. And it is that, according to a study realised by WebpageFX, 84.7% of the consumers online confirm that the color is the factor more determining than has taken to them to choose a product in particular. Also, until 93% it says that this factor is first to which it pays attention before buying.
The thing does not finish here since the designed announcements Web in color receive until a 42% more of visits than those that only use the target and the black. In the same way, the color improves the understanding of the message in a 73%, a 68% the learning and facilitates the reading in a 40%.
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