Facebook begins to prove videos that reproduce single
The test will be realised with a small user group in the United States and it will only work in the movable versions of the social network.
Facebook began to prove the inclusion of advertising videos that reproduce single in the movable version of the platform, being hoped to obtain gains of publicity in video style TV. The videos will not have sound and will appear in the News Feed de Facebook, but they will reproduce audio when the user clicks to them, indicated the company.
During the phase of tests, only the videos raised by users, celebrities or musicians will have the car-play function. Soon “it will be explored how to take this to the commercial area in the future”. According to press reports, the company could receive between USD$1 million and USD$2,4 million to show a video of 15 seconds.
The test will be realised with a small user group in the United States. The videos will work in the movable applications of Facebook for Android and iOS.
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