Samsung blames Apple to copy the Galaxy Note in its last campaign
Samsung has been gaining relevance in the last years for being for Apple which Pepsi is for Coca-Cola, a strategy that so far seems that they are not going to leave, at least in the short term.
Saturday, the equipment of marketing of the South Korean company presented the inaugural spot the campaign of its last line Galaxy Note, an announcement that criticism openly to new larger iPhones that they were presented the past week. This campaign only comes to the light some days after Samsung sent a series of videos in which clearly it made fun of Apple, along with a website on Note 4 titleholder More than Big (than More great).
The spot, call Then and now (Then and now) reviews the way of the Galaxy Note of Samsung from the first launching of this smartphone of great screen in 2011 to the present time. In him, messages of the directed social networks against those of Cupertino are included. The rest of announcements of the campaign of the Galaxy Note 4 we will be them knowing throughout this week, some of which count on the participation of celebrities.
Smartphones of great screen, or phablets, is the devices of greater growth in the movable category, getting at a to reach a 210% this year, according to IDC. Samsung spent 1.7 billions of dollars in publicity in the United States during 2013, according to Ad Age DataCenter. Their main agencies are 72andSunny, Starcom MediaVest Group, and R/GA.
On the other hand, Apple has declared that the first wave of advance orders of the new telephones iPhone 6 and iPhone 6 Extra is breaking all the records.
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