To have a Web adapted to the mobile no longer is optional: Google will punish to those who they do not have it
In the last years, Google has been informing on the necessity to have the Webs prepared for mobiles. Those that has made him case, soon will begin to reap the benefits to adapt their Web to the mobile.
Google has declared publicly its intention to cause that the websites adapted to the mobiles emphasize in the results search, which could give rise to a new factor of classification. The Internet giant is known to base its strategy on improving the experience of the users, and their efforts always go oriented by this way. In this sense, it is no wonder the movable websites are in their front sight in a while in which the searches through mobile are beginning to surpass to the realised ones in writing-desks.
Although so far, Google cannot control if a website is adapted or not to the mobile. Also it needs time to develop a classification factor that provides to the user the Web that offers one better experience to him without moving away to the important Webs that they have not been able to adapt. With this challenge in mind, Google has begun to prove an icon that informs to the users into the Web sites that is adapted to the mobiles in their results search. This icon could get to be fundamental at the time of directing to the traffic of the searches Webs in the mobiles. Therefore, considering the tendency of growth of the movable searches, it is imperative that all the Web sites adapt to the mobile.
According to one recent investigation elaborated by comScore, the majority of the consumers is multiscreen. Therefore, this does not mean that only with the mobile it gains, but the multiple devices are being used by which they dress the Webs, reason why this is a key reason to have consistent experiences through the multiple devices.
It is evident when a Web offers a user experience probe in the mobile: the sources are too small, there is an overwhelming amount of information in a screen, and is very difficult to sail. Unless the standard Web is the only source of intelligence that the user is looking for, most probable he is than the consumer leaves the Web and chooses a website easy to use with the mobile.
Google has declared that a website must offer the same experience of user independent of the used device. Larry Page, co-founder of Google and present CEO, expressed forts feelings against having multiple sites for multiple devices and think that webmasters does not have to design for mobiles. Therefore, Google endorses the option to count on design responsive as method preferred for the construction of an adapted website to mobiles. The design responsive is an approach of the design of the webpages destined to the elaboration of sites to provide an optimal experience of visualization, a easy reading and navigation a minimum of change of size of source and displacement, in all the devices (from mobile phones to the monitors of computer).
Another reason for which a competent movable site is due to have is the search by voice in the mobile, an emergent technology that combines the power of the movable telephony with an algorithm of voice recognition. This algorithm provides to the users the capacity search in Google through the voice. Google lodges the greater data set of information in the world, and to provide the correct answer to any question is integral part of its success as a web search engine.
On the other hand, in September of 2013 Google announced a new platform search, Hummingbird (hummingbird in Spanish). The name comes for being precise and fast and is designed to concentrate better in the meaning than there is behind the words, rendering more attention to each one of the words of a consultation, which guarantees in particular that all the consultation considers, instead of words.
In a recent survey ordered by Google, one was that the adolescents every time use plus the searches by voice, whereas to the adults still she costs to them to adopt this tendency. Most of the observed searches of voice in the study were related to telephone directions, calls and questions on the duties of class. Also, the number of local searches with respect to companies or products also has increased of exponential way in the last year.
The movable traffic is growing to an exponential rate and the steps that Google has taken are a clear indicator that each company must count on a movable strategy. The last tests of Google, perhaps like the movable icons, do not get to be standard in the results search. Nevertheless, it is evident that to have a site correctly optimized for the movable search no longer he is optional. It is always necessary to consider that the ultimate goal of Google is to give to the user a quality experience, and for that reason the Web sites must be constructed with that same objective in mind.
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