What emergent markets are in the eye of the marketeros ones ?
At the moment the majority of the companies is aiming towards the emergent markets in a effort to increase their global reach and, according to a recent report of CMO Council, it is China that is receiving most of the darts. The survey, realised in the first fourth month period of 2014, reveals that 45% of the people in charge of marketing worldwide are aiming at China to let grow its businesses in the next years.
Although it is not the only market to which the marketeros ones go, since other parts of Asia and the Pacific also were of great interest. More of 30% of the survey ones it glided to attack Southeast Asia, and a same percentage thought about India. Behind, Brazil and the Middle East would complete the 5 first positions.
But what look for the marketeros ones in the emergent markets? For 86% of the survey ones, the potential size of the market and opportunities were the main factor at the time of selecting a concrete emergent market. The rates and the perspective of economic growth also were important for 57%. More of a third of the marketing leaders it shelp that it looked at the purchasing power and the demography to decide to what emergent markets to go, whereas other requirements as the investigation and analysis, the quality and reliability of the partners, and the product location was important for a quarter of the survey ones.
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