36.3% of Spanish the purchase once or twice to the month in stores online
The report, come off the Observatory on habits in eCommerce elaborated by Trusted Shops, indicates that it enters the different more decisive aspects to show preference for a certain store online are the price of the product (93.2%), the security offered by the store (92.8%), the reliability of the supply (90.2%) and the protection to the buyer (89.7%).
As far as the demanded categories more within eCommerce, the services related to trips (tickets and hotels) occupy the first position (61.5%). The pódium of honor the technological products (51.5%), and the accessory articles complete it fashionable and (50%). The men show preference clearly for technological products (66.4%), whereas the women buy fashion and accessories much more (62.5%).
Also, it is necessary to emphasize the categories of entrances for spectacles and leisure (49.3%), books, music and films (38.9%), products related to the home (29.5%) and articles related to the sport (17.3%). At the end of the ranking, with a 14.6%, well-taken care of categories as health and or feeding are placed.
In addition, another one of the aspects analyzed in the report has been the one of quality seals. 80.3% of the Spaniards prefer to buy in a store certified by a seal of confidence before in which does not have it. Also, 74,3%de the users online assures that the certification of an credited company is very important at the time of showing preference for a store online.
“The security continues being one of the aspects more valued by the users at the time of showing preference for a store online or another one”, it indicates Jordi Vives, Country Manager of Trusted Shops in Spain. “To generate confidence in the consumer he is vital to generate business and by all means he is essential to cause a experience of satisfactory purchase”, it concludes You live.
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